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Thuesday  7  June 2011

hey we are going to ibiza….

Pacha History

Pacha Ibiza was one of the first Pacha branches to open, back in the days when Pacha wasn’t a worldwide franchise. The club was opened by the group’s founder Ricardo Urgell in what was, at the time, an undeveloped area not far from the port – exactly where you’ll still find it today. In the 70’s Pacha was a haven for the ‚’glamorous hippies’ of Ibiza. Now the club is surrounded by one of Ibiza’s most thriving areas and still pulls the ‚’glam’ crowd! The club is now run by Francisco Ferrer a born and bred Ibizian who has been working with Pacha Ibiza for 22 of its 35 years.

Parties @ Pacha Ibiza

In recent years Pacha to most clubbing tourists meant Pure Pacha on Friday nights with Pete Tong. Since Tong moved to Eden, Pure Pacha continued and the night’s lineup, as well as the parties taking place through the rest of the week has become if anything, stronger. Defected Records has taken up residence on a Saturday, as well as David Guetta’s‚ F*ck me I’m Famous night on a Thursday, Erick Morillo’s Subliminal on a Wednesday and Swedish House Mafia on a Monday. In fact in the height of the season its fair to say Pacha has the best back to back lineup of any Ibiza club, open 7 day a week, always with big names behind the decks. Highly recommended.

  • Monday – Swedish House Mafia
  • Tuesday – Pacha Seduction/Flower Power
  • Wednesday – Subliminal
  • Thursday – F*** Me I’m Famous
  • Friday – Pure Pacha
  • Saturday – Defected
  • Sunday – Cadenza



By Allyson Rees, WGSN, 23 March 2011

WGSN looks at how retailers and social-media platforms are monetising the web’s most-visited destination.

With more than 600 million users, Facebook has surpassed Google as the world’s most popular website, and retailers are quickly tapping into the relatively untouched Facebook commerce, or f-commerce, market.





23 March 2011


Keeping it social

The fundamental difference between e-commerce and f-commerce is the social exchange that happens between users while shopping on Facebook. “Facebook is not a browsing environment,” says David Raycroft, co-founder and VP of product and operations for Milyoni (pronounced Million-eye), a company that helps brands build Facebook stores based on the company’s f-commerce solution, Conversational Commerce. “It’s very much a two-way conversation that occurs.” He explains that because offline shopping in traditional bricks-and-mortar stores is extremely social and often occurs surrounded by friends, online shopping needs to maintain the social, conversational feel.

Milyoni has found their success with what Raycroft calls “passion industries” such as sports and entertainment, where fans are dedicated and outspoken about their love of brands. Sports teams such as the Miami Heat and entertainment brands such as Showtime’s Dexter use commerce-driven wall postings to bring traffic to their Facebook store in engaging, passion-driven ways. “Is it’s not just ‘buy product, buy product’,” says Raycroft. “It’s ‘Here’s the new line for spring,’ presented in a very tidy little assortment on your news feed, where you can scroll through the products and make a purchase right there.”

Milyoni has found that redirecting users to other sites for point of purchase stops transactions immediately. “If people are shopping with friends in real life, and they are redirected to a store a mile down the street, that would be disruptive to hanging out with friends,” says Raycroft.






17 March 2011


Comfort and continuity

Passion industries are not the only brands selling on Facebook. Larger retail channels such as JC Penney and asos are also offering their complete product assortment on the social-networking site with the help of Usablenet, a platform that allows companies to take their current retail channel and integrate it into new environments including tablets, mobile phones and social networks.

For those retailers, continuity is paramount. E-commerce sites already have specific user experiences and ways of buying, and features such as logins, stored credit cards and wish lists must remain consistent for customer comfort and brand image. Usablenet maintains these consistencies, while injecting Facebook’s application programming interfaces like sharing, comments and Likes.

“If you go to the asos Facebook store, you can browse, search and buy any product, but you can also share products, write reviews and include your Like comments, all inside the site,” says Jason Taylor, Usablenet’s VP of platform strategy. “If they share a product on their wall, everyone of their friends sees they shared a product. The user has a Facebook-integrated experience from review to checkout,” he says.





17 March 2011


Connecting consumers and brands

Though more than 2 million businesses have promotional Facebook pages, until recently only a handful of brands were actually making profits from them. “People often call Facebook pages the billboards in the desert,” said Christian Taylor, founder and CEO of Payvment, a company that provides e-commerce solutions to brands on Facebook.

This year, Payvment has launched more than 15,000 stores on Facebook and recently created a “Facebook mall”, which allows users to search for the more than 1.2 million specific products and various brands on the site. “We needed to level out the playing field and allow merchants that didn’t have millions of fans to be able to be discovered,” says Taylor.

Every item in Payvment’s mall has a Facebook Like button, so users are able to immediately see what their friends, and friends of friends, are liking and what is most popular, allowing for peer influence. “We didn’t want to turn into an experience – we wanted to build something that was truly soulful,” says Taylor, “so when you go to the shopping mall, right off the bat you’re able to see what your friends like.”





17 March 2011


Multi-channel growth

F-commerce growth is just one part of a total shift towards broader engagement for consumers. What was once made up of three separate channels – phone, internet/catalogue and physical store – retail channels have now evolved to include mobile phone and applications, tablets and television.

“The ability to allow consumers to purchase on their terms, whatever product, wherever it is – this is the truly the multi-channel engagement that our clients are addressing,” says Taylor. “Retailers need to be available on every channel with every product.”


Tre domande. RedPentagonna intervista PinkPentagonna. Ed è tutto un programma!

1. Architettura e gioielli: cosa significa per te questo binomio?

Principalmente design e creatività. Ho iniziato a creare gioielli per soddisfare una creatività latente, ma soprattutto sperimentare qualcosa di nuovo e mai visto.

Quando ho smesso di fare Farmacia (dopo solo 6 mesi), dovevo fare qualcosa. Così ho “progettato” la prima collana: spago, fiori di plastica e perline di vetro. Quando  ho iniziato il Politecnico ho “architettato” qualcosa di diverso.

I materiali sono migliorati e sono cambiati. Sono eccessivamente personali, seguono i trends, non quelli immediati, rispecchiano più il mood del momento.

Il “successo” se posso definirlo così è avvenuto con le collane con le “Superchicche”, ispirandomi a Caterina Zangrado. Ho proposto collane composte da perle di vetro antico e i pupazzetti del cartoon. Tutti pezzi unici. Mi piace che le mie “clienti” indossino pezzi unici.


2. Qual è la tua playlist della tua ultima creazione?

The XX – VCR

Martin Solveig + Dragonette – Hello

Adele – Rolling in the deep

Lou Reed – A walk on the wild side

Loredana Bertè – Zona venerdì

La Stryxia – Luxury


3. Alice, sei tu?

No… la mia bassotta. Fonte di ispirazione per il suo carattere… ostico!

Three questions. RedPentagonna talkd with PinkPentagonna. And that’s all folks!

1. Architecture and jewelry, what do you mean by this combination?

Mainly design and creativity. I started making jewelry to satisfy a latent creativity, but above all to try something new and never seen.

When I stopped studying Pharmacy (after only 6 months), I had to do something. So I designed the first series: twine, plastic flowers and glass beads.

When I started University I “engineered” something different.

The materials have improved and changed. They are too personal, follow trends, not the immediate, longer reflect the mood of the moment.

The “success”, if I may call it so, happened with the necklaces with the “Powerpuff Girls”, inspired by Catherine Zangrado. I proposed necklaces made of glass beads and antique dolls of cartoon. All unique pieces. I like my “customers” wear unique pieces.


2. What’s your last creation playlist?

The XX – VCR

Martin Solveig + Dragonette – Hello

Adele – Rolling in the deep

Lou Reed – A walk on the wild side

Loredana Bertè – Zona venerdì

La Stryxia – Luxury


3. Alice, are you her?

No, she is my dachshund. Source of inspiration for her character… though!


Check her creation at 🙂




Aspettando il salone del mobile…

Waiting for salone del mobile…










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